Australia's first non-alcoholic craft beer co., Sobah is leading a conversation surrounding Australian societal issues with alcohol consumption and breaking down the stigma of socialising sober.
Born with the desire to provide a better choice for those who are not drinking, for whatever reason at whatever time, Sobah encompasses many traditional Aboriginal philosophies and beliefs as well as having a strong stance on social responsibility, giving back, sharing knowledge and experiences, creating opportunities for others, encouraging sustainable and healthy ways of living, and assisting in bringing about positive changes.
Sobah promotes healthy lifestyle choices and wellness, social equity, sustainability, raise positive awareness of Aboriginal and Torres Strait Islander culture, smash stereotypes, unite people and, of course, the NA beers quench thirst.
Established in 2017 and proudly Aboriginal owned and led, Sobah is Australia's first non-alcoholic craft beer company run by husband-wife team Clinton and Lozen Schultz. We're based on beautiful Kombumerri country known as the Gold Coast, Queensland.
Sobah is a place with sun and surf where a fresh, crisp drink can be enjoyed without the headache.
We were born from a desire for providing a better choice for those who are not drinking for whatever reason at whatever time.
Founded by Gamilaroi man and psychologist, Dr Clinton Schultz, Sobah functions from the philosophies of Gamilaraay Lore ‘dhiriya Gamil’. These include acting from a position of respecting people, place and the environment; understanding and working towards fulfilling responsibilities to that we are connected to; and, engaging in positive reciprocity.
Therefore we have a responsibility to give back, to create opportunities for others, to encourage sustainable and healthy ways of living, and to assist in bringing about positive changes.