Only Craft Beer featured on The Crafty Pint
08 May 2020
We're excited to be featured on an article in The Crafty Pint, talking about the revolution of online Craft Beer sales, especially with direct from brewery delivery, supporting indepedent brewers.
Here's an exceprt of the article talking out Only Craft Beer
Only Craft Beer is an online marketplace that officially launched in April. It's run by Isaias Vinaroz, Carolina Diaz and Fabian Rebeiro. Fabian's background is in IT but it was Isaias' work in food manufacturing equipment that led to the launch of their new venture.
While talking to Dave Dumay from Dad & Dave’s Brewery in Brookvale they got onto the challenges small breweries can face getting their beer to market. Crowded bottleshop shelves, tap contracts and shipping beer across a country as wide and sparsely populated as Australia all create unique issues when trying to get beer to customers.
“There was no corridor for them to put their beers in the market,” Isaias says.“So we wanted to create a marketplace where the brewers could go and sell their beer directly to their consumers.”
Isaias from Only Craft Beer (right) with Jeff Argent of Grassy Knoll Brewing.
Originally, they thought they’d have a little longer to launch Only Craft Beer but with brewery taprooms closing Isaias says the breweries they'd been working with pushed for an early launch.
“In January we started to build up the platform and it was meant to be launched at GABS in May,” he says.
As an online marketplace, Only Craft Beer connects beer buyers directly to breweries, so the brewery handles the beer themselves and posts directly to drinkers. The platform’s only available for Australian independent breweries, with Isaiah saying their focus is mainly on smaller breweries and regional breweries that can struggle with high shipping costs. He adds that by using a single postage account, they can obtain lower rates on shipping, while breweries also benefit from immediate payment terms that keeps cashflow moving.
“Even before the beer arrives to the customer, they already have their money,” Isaias says.
More than 30 breweries have signed up to sell their beer through Only Craft Beer, which is free to join; they make their money by taking a commission from each sale.